Modernise a heritage brandwithout modernising it away.
Zaiqa's recognition is almost entirely Urdu: a registered script wordmark, and a slogan, ذائقہ نہیں تو چائے نہیں, that does work no English line could do for it. The brief asked for a premium website. Every premium reference on the table was a Western direct-to-consumer tea shop, all pale, quiet and sans-serif. Adopting that language would have meant setting the brand's own equity aside on its own homepage. The problem was never how to make it look expensive. It was how to make it look expensive in two scripts at once.
Scroll first. Shop second.
Zaiqa sells through retail and a separate shop, so the site's job was not checkout. It was to be the reason someone goes looking. It became one long scroll that earns its ask in order: heritage, sourcing, range, ritual, then the shop. Structure was resolved in grey before a single photograph went near it, so the argument would hold up on its own and the art direction could be judged separately.
One page, two scripts,and nowhere to get lost.
The design was completed in Figma and built in Webflow: responsive, section by section, matched to the comps rather than approximated from them. Two scripts share every screen and neither is demoted to a subtitle. The Urdu holds the emotional centre, the English carries the detail, and the reading order stays legible whichever one you came for.
Penthouse
